Subject Lines: 15 Rules to Write Them Right

Fifty characters could be all that stands between you and success in your next email campaign. Fifty characters is all the space you have in a typical subject line to catch your reader's eye and entice him to open your email and take the action you want. How could something so small make or break an email's success? Because many recipients use the subject line to decide whether to open or delete an email. Subject lines are tricky devils, however. A good one can get your email opened in a flash, while a bad one could spell oblivion in the trash or junk file. Because so much is riding on your subject line, we came up with 15 rules for crafting a good one. Be sure to review them before you send your next email campaign. Read on ...