Reporting science - a balancing act

The Power of the Press is considerable, but then I think we have grown up to the extent of doubting its veracity. There is the pull of sensationalism against factualism. There is the need to present generalities without too much detail. And how much time should a journalist spend researching his story? And the paper's own bias??? This article discusses the issues of balance versus completeness of reporting. It becomes a matter of some importance when the reporting applies to matters scientific and ethical. For communication success tips, subscribe to our ezine